No matter how modest your launch, your business will need a web presence. Maybe you’ve been putting it off. After all, we weren’t all put on earth to write code on the web–and hiring someone who was is expensive. Luckily, you don’t have to know a thing about programming to build a respectable website these days. There are loads of affordable–even free–tools that do the grunt work for you.

You’ll need a sense of what you want your website to do for your business. As long as you have a germ of an idea, the best do-it-yourself services will guide you along. You’ll also find plenty of options for syncing your website with other online tools like Facebook pages, Twitter profiles, YouTube channels and PayPal accounts. It’s surprisingly easy to get a simple but powerful website up and running in a few hours.

Here are our top five picks for launching your business on the web without skimping on quality.